market acceptance platform

Achieve NPD* success

* New Product Development

Achieve NPD success

Gain valuable insights from real consumers:

Effects Felt / Observed

Dosage

Format

Taste Appeal

Actual consumer reviews ready for the product launch

Unique Market acceptance testing solutions

A flexi-auto system that allows volunteers to join the test at their convenience and auto-push questionnaires to testers according to individual pace their stage in the test.

Fully online platform

All questionnaires are conducted online

Flexible questionnaire options and format

Ask the questions you want answered

Volunteers can join at any time during the testing period

No time wastage
Recruit as you go

Auto-push questionnaire

Tailored automation pushes out questionnaires and reminders depending on consumer response

Email and WhatsApp notifications

Dual communication channels for better response and feedback

Ability to collect consumers’ reviews

Consumer reviews ready for your launch campaign

Comprehensive reporting

Data export & customisable reporting

Beyond a platform

Step by step process

1

Testing  Objectives

Discuss & Agree Testing  Objectives

2

Testing Protocol (Dosage/ test period/ freuquency)

Propose Testing Protocol

Agree to  Testing Protocol

3

Project Management Resource

Assign Project Lead

4

Questionnaire

Questionnaire Testing/ Adjustment

Questionnaire Finalisation

5

Recruitment Set Up

Agree on recruitment criteria & source of recruitment

Privacy Regulations consideration

6

Automation Set Up

Automation Testing/ Adjustment

Automation Testing Finalisation

7

Recruitment

In a community

Over Social Media

By Google Ads.

8

Sample Delivery & Receipt

Sample sending & Receipt Tracking

9

Tracking/ Monitoring Testers

10

Reporting