A happy dog with healthy skin and strong coat is what every pet owner wants as it is a sign that your dog is thriving on the inside and out.

Dog Years® Skin & Coat supplement is a premium, research-backed formula designed to promote your dog’s skin health and enhance the natural shine of their coat. Crafted with a blend of New Zealand-sourced ingredients, this supplement addresses common concerns such as dryness, itching, excessive shedding, and dull fur. Key components include Sheep’s Wool Keratin to support collagen production for stronger fur and resilient nails, Gold Kiwifruit to aid gut health, a vital factor in skin vitality, Green-Lipped Mussel for omega-3 fatty acids that hydrate and strengthen the coat, and Venison Liver for essential nutrients and a taste dogs love.

One of the standout ingredients in this formulation is Livaux®, a natural gold kiwifruit powder. Livaux® is known for its bioactive properties that support the natural production of collagen, leading to improved skin elasticity and coat strength. By incorporating Livaux® into the supplement, Dog Years® ensures that your dog receives an ideal dose of this beneficial ingredient, contributing to a healthier and more vibrant coat. Made in New Zealand in GMP-certified facilities, this supplement is crafted with care and backed by a 100% taste guarantee, ensuring that your dog will love the benefits it brings.

Livaux® is a powerful natural prebiotic made from New Zealand gold kiwifruit, freeze-dried to preserve its bioactive properties.

Livaux® supports common dog’s health concerns including fur dryness, shedding, and gut health to promote firmer stool and all-around canine wellbeing. It targets gut health, which is the key foundation for everything from plump skin to healthy digestion.

This is as a healthy gut microbiome works to reduce inflammation in the body, improving digestion, skin health, and immune defence. It does this by targeting the gut-skin axis to aid to increase the number of healthy gut bacteria as well as absorption of nutrients for skin, coat, and total wellbeing.

Livaux® promotes the growth of beneficial gut bacteria, especially Faecalibacterium prausnitzii, a major producer of anti-inflammatory short-chain fatty acids (SCFA) like butyrate.

Butyrate is a crucial energy source for intestinal cells, and healthy numbers are necessary for strengthening the gut barrier, reducing gut permeability and the entrance of toxins in the bloodstream. By boosting butyrate levels, Livaux® aids in strengthening the gut barrier, a healthy gut plays a crucial role in a dog’s skin and coat condition, as well as their energy levels and immune response.

Instead of masking symptoms of fur and skin issues, Livaux® gets to the root of the issue. The production of butyrate boosts ceramide production and skin cell renewal, reducing moisture loss via the skin for hydrated skin and glossy coat.

In addition, the vitamin C in Livaux® can also strengthen the skin’s protective barrier by production of collagen, to reduce the occurrence of skin conditions like inflammation, dryness, and irritation.

Dog Years is a rising New Zealand pet wellness brand that owes its success to a blend of passion and smart business strategy. Founded by two brothers from Christchurch, the company started as a mission to help their own dogs live healthier, happier lives and evolved into a brand trusted by pet owners across the country. There are several factors that Dog Years owes to its success: sustainability, scientifically informed innovation, and brand positioning.

Dog Years leans into New Zealand’s strong reputation for pristine, sustainable farming and ingredient purity by using high-quality, New Zealand-sourced ingredients like deer velvet, Livaux, and green-lipped mussel- alongside scientific research to support their claims for joint and gut health.

They provide farm-to-bowl transparency with ties to local farms, to ensure traceability, quality control, and management of ethical standards. Additionally, buying directly from the farmer emphasises the low carbon footprint, sustainable, and local claims that appeals to consumers in an environmentally conscious landscape.

Rather than treating symptoms at the surface, Dog Years take a functional nutrition approach to their formulations which are designed to target specific physiological issues in dogs, such as joint inflammation, skin irritation, and gut dysbiosis. They leverage emerging research and apply it to their products, such as using Livaux® to target the gut-skin axis.

Additionally, Dog Years uses ingredients not commonly found in pet supplements to make targeted blends which are then freeze-dried, to preserve nutrient integrity, ensuring dogs get the maximum benefit from each dose.

This systems-based approach is rare in pet supplements and demonstrates a level of functional nutrition strategy more common in human health products.

By focusing on a specific niche within the pet industry, Dog Years has built a trusting following all while not having to compete with larger pet food companies. They focus on ageing dogs and dogs with specific health concerns, such as mobility, skin health, and digestive health.

This allows them to understand their target customers and their concerns to craft specialised solutions.

Additionally, they highlight their New Zealand origins to influence various aspects of their brand, such as packaging, by using clean, natural aesthetics that convey health, comfort, and longevity.