To bridge the gap between functional refreshment and evidence-based gut health, Chia Sisters have harnessed their innovative approach to natural beverages by introducing Bioactive Lemon Gut Sparkling fortified with Livaux®.

This functional drink is crafted to support digestive health by bringing together natural ingredients and rigorous scientific research. This sparkling beverage is designed to promote gut wellness, specifically targeting the support of gut microbiome diversity and the growth of butyrate-producing bacteria such as Faecalibacterium prausnitzii, which are associated with broad health benefits

The fibre and complex pectin provided by Livaux® serve as targeted nourishment for beneficial gut bacteria, supporting microbial diversity within the gut. Additionally, Livaux’s slow digestion profile helps reduce common prebiotic side effects such as bloating and gas. In comparative studies, it is associated with higher rates of short-chain fatty acid production and more robust growth of beneficial bacteria than other common fibres like inulin. This prebiotic action feeds the gut’s beneficial bacteria, particularly F. prausnitzii, driving increased production of compounds such as butyrate and facilitating gut barrier repair and anti-inflammatory responses. The benefits extend across multiple systems, including cardiovascular, neurological, endocrine, skin, and immune health.

Vitamins C and E in gold kiwifruit provide additional support for immunity, antioxidant protection, and anti-inflammatory action.

Livaux® works as a synbiotic, supporting the selective growth of beneficial bacteria while retaining its bioactivity throughout processing. Its stability under elevated temperatures and acidic pH conditions makes it particularly suitable for shelf-stable sparkling drinks like Chia Sisters Bioactive Lemon Gut Sparkling. The light, pleasant flavour of Livaux® also contributes to the taste profile of the beverage, ensuring enjoyment and consumer compliance.

Through its clinically substantiated action, Livaux® transforms this beverage into a scientifically validated functional drink capable of supporting gut health, immune function, and overall wellbeing, all without compromising taste or shelf stability. The effectiveness of Livaux® drives consumer trust and preference, encouraging repeat purchase due to tangible digestive health benefits.

Chia Sisters’ marketing is powerful because it is grounded in authenticity, they embed sustainability, equity, and wellbeing into the fabric of their business and let those actions speak through their storytelling. From achieving Climate Positive certification, to candidly sharing both successes and challenges, their transparency builds genuine trust with consumers.

Campaigns like their International Women’s Day initiative, which sold bottles with 8.6% less juice to highlight the gender pay gap, work because they align seamlessly with the company’s core values rather than feeling like gimmicks. By living their principles and involving their community in decisions, Chia Sisters’ marketing resonates as real, relatable, and deeply credible.

Chia Sisters’ ethics are centered on creating a business that benefits people and the planet as much as profit, and this commitment shows up in every part of how they operate. They are a Living Wage certified employer, ensuring fair pay across their team, and they go further by fostering equity through campaigns that address systemic issues like the gender pay gap. Their environmental ethics are equally strong: they run New Zealand’s first solar-powered juicery, hold Climate Positive and zero carbon certifications, and actively reduce waste in production and packaging. Beyond their own operations, they advocate for systemic change by co-founding Businesses for Climate Action to help other companies transition toward low-carbon futures. These choices reflect a consistent ethical stance, prioritizing fairness, sustainability, and community impact, that positions them as a values-led company as much as a beverage brand.

What sets Chia Sisters apart is their commitment to innovation at every level. They don’t just follow trends, they research how ingredients affect health and design products to deliver those benefits in every sip. For example, the chia seeds in their drinks are packed with omega-3s, fiber, and antioxidants, while natural fruit juices provide essential vitamins without added sugars. This combination allows consumers to enjoy a tasty beverage that also supports their lifestyle goals.

But innovation doesn’t stop with ingredients. Chia Sisters has reinvented the way healthy drinks are packaged and marketed. By focusing on sustainability and transparency, such as using plastic-free packaging and communicating their climate-positive production, they’ve attracted a loyal customer base who values ethical brands. The company’s products appeal to a modern consumer who wants both health benefits and environmental responsibility, creating a unique brand identity in a crowded market.