Webinar
From basic fibre to
nutrient‑dense gut fuel
Why stripped white fibres like inulin aren’t enough for next‑gen gut health
1st‑ and 2nd‑generation fibres like psyllium husk and inulin were designed for bulk and motility, not for delivering targeted microbiome shifts.
Livaux® is a whole‑fruit precision prebiotic that combines fibre with 41 phenolic compounds, doubles F. prausnitzii at a low 600 mg/day dose, and increases butyrate, giving formulators a clinically backed, low‑dose upgrade and a clear point of differentiation.
1st‑ and 2nd‑generation fibres like psyllium husk and inulin were designed for bulk and motility, not for delivering targeted microbiome shifts.
Livaux® is a whole‑fruit precision prebiotic that combines fibre with 41 phenolic compounds, doubles F. prausnitzii at a low 600 mg/day dose, and increases butyrate, giving formulators a clinically backed, low‑dose upgrade and a clear point of differentiation.
Webinar
From basic fibre to
nutrient‑dense gut fuel
Why stripped white fibres like inulin aren’t enough for next‑gen gut health
The gut‑health category has been built on first‑ and second‑generation fibres like psyllium husk and inulin, ingredients designed primarily for bulk, motility and basic regularity rather than for delivering targeted microbiome shifts or whole‑body benefits. Today’s consumers, however, are buying gut health for what it gives them – energy, comfort, resilience, and immunity and that demands more than stripped, white, gram‑level fibres.
Livaux® is a whole‑fruit, clean label, award-winning precision prebiotic made from New Zealand gold kiwifruit that goes beyond simple fibre, combining fibre, pectin and a rich spectrum of polyphenols in a natural matrix that fuels key beneficial microbes like Faecalibacterium prausnitzii. At a low dose, Livaux® has been shown to increase this keystone species, boost butyrate and support gut barrier integrity, translating into measurable improvements in bowel habits and gut comfort.
For formulators, that means a clinically backed, low‑dose upgrade path from commodity fibre to nutrient‑dense gut fuel – and a differentiated platform for products that genuinely earn their gut‑health, energy and resilience claims.
We will discuss:
- Why conventional fibres like inulin and psyllium were built for bulk and motility, not for the next generation of gut‑health outcomes.
- How whole‑fruit, nutrient‑dense prebiotics unlock more than fibre; delivering polyphenols, metabolites and targeted microbiome shifts.
- The science behind Livaux®: clean label, whole New Zealand gold kiwifruit, non‑extractable polyphenols and precision support for key microbes like F. prausnitzii.
- What low‑dose, clinically backed performance looks like in consumers – from butyrate and gut barrier support to bowel‑habit and quality‑of‑life improvements.
- How formulators can use Livaux® to move from commodity fibre to clinically differentiated gut‑health, energy and resilience positioning.
Kenn Israel
Nutrition Practice LeaderKenn Israel
Kenn is a consultant, entrepreneur & experienced business development executive with a three-decade record of proven product and business innovation, team leadership, and market and profit growth.
Passion for market, client, and product development, strong industry relationships in the nutritional products industry, and extensive regulatory affairs background qualify him to make a profound contribution to the success of a marketer or producer of dietary supplements, active ingredients, or service supplier to participants in this market.
Ping Ong
Product Champion at Anagenix Ltd.Ping Ong
Ping is Product Champion for Livaux® at Anagenix and is currently completing her PhD in Human Nutrition at the University of Otago. Her research focuses on the relationship between nutrition, the gut microbiome and digestive health, with a particular interest in how dietary interventions can influence health outcomes. At Anagenix, Ping works closely with the science team to translate clinical and microbiome research into evidence-based ingredient solutions that support consumer health outcomes.
Why basic fibre is no longer enough for wellness
1st and 2nd gen fibre solutions like psyllium and inulin were built mainly for bulk, motility, and broad fermentation, while next-generation gut-health products need more targeted, outcome-driven microbiome support.
What makes Livaux® different from standard prebiotics
Livaux® is positioned as a 3rd-generation, clean-label, whole-fruit precision prebiotic from New Zealand gold kiwifruit that combines fibre, pectin, and 41 phenolic compounds in a more complex and nutrient-dense matrix than stripped white fibres.
Why Livaux® matters for formulation and brand differentiation
Attendees will see how Livaux® offers a clinically backed, low-dose, formulation-friendly way to support beneficial microbes, increase butyrate, and help brands move beyond generic digestive-health claims into stronger gut-health, resilience, and wellness positioning.
